Certificate in Google Analytics: Hotel Business Intelligence

Name: Certificate in Google Analytics: Hotel Business Intelligence
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The Certificate in Google Analytics: Hotel Business Intelligence course is a powerful program designed to equip learners with the essential skills needed to thrive in today's data-driven hospitality industry. This course focuses on the use of Google Analytics to drive business intelligence for hotels, providing a comprehensive understanding of key performance indicators, data analysis, and reporting.

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AboutThisCourse

With the increasing importance of data-driven decision making, this course is in high demand across the hotel industry. Learners will gain hands-on experience in analyzing website traffic, user behavior, and conversion rates, empowering them to optimize hotel revenue streams and improve guest experiences. By completing this course, learners will not only demonstrate a mastery of Google Analytics, but also develop critical thinking and problem-solving skills. These skills are highly valued by employers and can lead to exciting career advancement opportunities in hotel management, marketing, and revenue optimization.

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CourseDetails

• Unit 1: Introduction to Google Analytics
• Unit 2: Setting up Google Analytics for Hotel Business Intelligence
• Unit 3: Understanding Key Performance Indicators (KPIs) in Hotel Industry
• Unit 4: Tracking Website Traffic and User Behavior
• Unit 5: Analyzing Data for Hotel Revenue Optimization
• Unit 6: Utilizing Google Analytics for Marketing Campaigns
• Unit 7: Advanced Segmentation in Google Analytics
• Unit 8: Integrating Google Analytics with Other Tools
• Unit 9: Data Visualization and Reporting for Hotel Business Intelligence
• Unit 10: Best Practices and Case Studies in Hotel Google Analytics

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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CERTIFICATE IN GOOGLE ANALYTICS: HOTEL BUSINESS INTELLIGENCE

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London School of International Business (LSIB)

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05 May 2025

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