Masterclass Certificate in Google Analytics: Data-Driven Marketing

Name: Masterclass Certificate in Google Analytics: Data-Driven Marketing
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The Masterclass Certificate in Google Analytics: Data-Driven Marketing is a comprehensive course designed to empower learners with the essential skills required to excel in today's data-driven marketing landscape. This industry-leading program focuses on Google Analytics, a powerful tool used by businesses to track, measure, and analyze website traffic and user behavior.

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AboutThisCourse

By enrolling in this course, learners gain access to a wealth of knowledge and expertise, enabling them to leverage data-driven insights to optimize marketing strategies and improve ROI. The curriculum covers topics such as setting up and configuring Google Analytics, tracking and reporting website traffic, analyzing user behavior, and utilizing advanced features for in-depth insights. In an era where data analysis is critical for business success, this certification course is highly relevant and in demand across industries. By completing this course, learners will be equipped with the skills and knowledge necessary to advance their careers in marketing, analytics, and related fields.

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CourseDetails

• Unit 1: Introduction to Google Analytics
• Unit 2: Setting Up Google Analytics Account
• Unit 3: Understanding Key Google Analytics Metrics
• Unit 4: Tracking User Behavior with Google Analytics
• Unit 5: Analyzing Web Traffic Sources
• Unit 6: Conversion Tracking and Goal Setting
• Unit 7: Google Analytics Audience Segmentation
• Unit 8: Using Google Analytics for Content Optimization
• Unit 9: Advanced Google Analytics Features
• Unit 10: Data Visualization and Reporting in Google Analytics

CareerPath

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The digital marketing landscape is constantly evolving, and so is the demand for various marketing roles in the UK. This 3D pie chart highlights the top five in-demand digital marketing roles based on data from job market trends. Roles such as Digital Marketing Specialist, SEO Specialist, PPC Specialist, Content Marketing Specialist, and Social Media Specialist are the most sought after, accounting for a significant portion of job openings in the industry. The Digital Marketing Specialist role takes the lead with 65% job market demand, followed by SEO Specialist at 55%. The PPC Specialist role accounts for 45% of job demand, while the Content Marketing Specialist comes in at 50%. The Social Media Specialist role brings up the rear with 40% demand. Understanding these job market trends can be a valuable resource for professionals looking to advance their careers in digital marketing or businesses looking to hire top talent in the industry. With the ever-growing digital landscape, these in-demand roles are expected to continue to shape the future of marketing in the UK.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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MASTERCLASS CERTIFICATE IN GOOGLE ANALYTICS: DATA-DRIVEN MARKETING

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London School of International Business (LSIB)

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05 May 2025

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