Advanced Certificate in Social Listening & Performance Marketing

Name: Advanced Certificate in Social Listening & Performance Marketing
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The Advanced Certificate in Social Listening & Performance Marketing is a comprehensive course designed to equip learners with essential skills for career advancement in digital marketing. This course emphasizes the importance of data-driven decision-making and provides hands-on experience with social listening tools and performance marketing strategies.

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AboutThisCourse

In today's digital age, social listening and performance marketing are critical components of any successful marketing strategy. With this course, learners will gain a deep understanding of how to monitor and analyze social media conversations, identify key trends and insights, and optimize marketing campaigns for maximum ROI. This course is highly relevant in the current job market, with a growing demand for professionals who can leverage social media data to inform marketing decisions and drive business growth. By completing this course, learners will be well-positioned to succeed in a variety of marketing roles, including social media management, digital marketing, and marketing analytics. In summary, the Advanced Certificate in Social Listening & Performance Marketing is a must-take course for anyone looking to advance their career in digital marketing. With a focus on practical skills and real-world application, this course provides learners with the tools and knowledge they need to succeed in today's competitive marketing landscape.

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CourseDetails

• Advanced Social Listening Techniques
• Performance Marketing Strategies
• Social Media Analytics and Metrics
• Social Listening Tools and Software
• Content Creation and Curation for Social Listening
• Paid Social Media Advertising
• Social Listening for Brand Reputation Management
• Influencer Marketing and Social Listening
• Social Listening for Competitive Analysis
• Data Visualization and Reporting in Social Listening

CareerPath

In the ever-evolving digital marketing landscape, businesses are increasingly seeking professionals with a strong understanding of social listening and performance marketing. Let's delve into four in-demand roles that emphasize these skills, complete with a 3D pie chart showcasing their market shares. 1. **Social Listening Analyst**: These professionals focus on monitoring and analyzing social media conversations about a brand, product, or industry. With an average salary of £35,000 in the UK, social listening analysts help businesses understand their audience, manage their online reputation, and inform marketing strategies. 2. **Performance Marketing Manager**: Overseeing campaigns that drive revenue and conversions, these experts focus on data-driven decision-making. With a median salary of £45,000, performance marketing managers are vital for maximizing return on investment and ensuring successful marketing initiatives. 3. **Data-Driven Marketer**: Integrating data analysis and marketing expertise, these professionals design and execute data-informed campaigns. With a salary range of £30,000 to £60,000, data-driven marketers are essential in today's data-centric marketing environment. 4. **Social Media Data Scientist**: Combining data analysis, machine learning, and social media expertise, these professionals uncover valuable insights from vast data sets. With a median salary of £55,000, social media data scientists enable businesses to make data-driven decisions and optimize their social media presence. The 3D pie chart above illustrates the relative demand for these roles based on current job market trends. By gaining expertise in these areas, professionals can seize opportunities and thrive in the ever-changing digital marketing landscape.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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ADVANCED CERTIFICATE IN SOCIAL LISTENING & PERFORMANCE MARKETING

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London School of International Business (LSIB)

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05 May 2025

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