Certificate in Ad Revenue & Programmatic Advertising

Name: Certificate in Ad Revenue & Programmatic Advertising
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The Certificate in Ad Revenue & Programmatic Advertising is a comprehensive course that empowers learners with crucial skills in digital advertising and ad monetization. This program focuses on ad revenue optimization, programmatic advertising, and data-driven decision-making, making it essential for professionals in marketing, sales, and digital media.

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AboutThisCourse

In an era where businesses allocate nearly 50% of their ad budgets to digital advertising, understanding programmatic advertising has become vital. This course equips learners with the ability to maximize ad revenue and optimize campaigns, providing a competitive edge in the industry. By the end of this course, learners will have gained essential skills in programmatic advertising, ad operations, demand-side platforms, supply-side platforms, and ad exchanges. They will be able to demonstrate expertise in ad revenue optimization, making them highly valuable to potential employers and enabling career advancement opportunities in the rapidly evolving digital advertising landscape.

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CourseDetails

• Understanding Ad Revenue
• Programmatic Advertising Basics
• Ad Exchanges and Supply-Side Platforms
• Demand-Side Platforms and Real-Time Bidding
• Ad Revenue Optimization Techniques
• Ad Formats and Creative Strategies
• Measuring Ad Revenue Performance
• Fraud Prevention and Viewability in Programmatic Advertising
• Data Privacy and Compliance in Ad Revenue

CareerPath

In the ever-evolving landscape of digital advertising, our Certificate in Ad Revenue & Programmatic Advertising is designed to equip learners with the most sought-after skills and knowledge to thrive in this competitive industry. Here's a snapshot of the growing demand and lucrative opportunities in the UK market: 1. Ad Operations Specialist: £28,000 - £35,000 These professionals manage ad operations, ensuring seamless ad delivery and performance tracking. Their responsibilities include ad trafficking, campaign management, and reporting. 2. Programmatic Campaign Manager: £35,000 - £50,000 With the rise of programmatic advertising, these experts manage automated ad buying and selling processes, leveraging data-driven strategies and real-time bidding techniques for optimal campaign performance. 3. Ad Tech Engineer: £50,000 - £70,000 Ad tech engineers develop, maintain, and optimise advertising technology platforms, including ad servers, demand-side platforms (DSPs), and supply-side platforms (SSPs). 4. Data Scientist – Ad Revenue: £60,000 - £90,000 Data scientists skilled in ad revenue analysis and predictive modeling are essential for extracting valuable insights from large datasets, informing decision-making for ad strategy, pricing, and revenue optimisation. Embark on a rewarding career journey in Ad Revenue & Programmatic Advertising, where the average salary range surpasses £40,000, according to Glassdoor. Acquire the in-demand skills and credentials needed to excel in this rapidly growing field with our Certificate in Ad Revenue & Programmatic Advertising.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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CERTIFICATE IN AD REVENUE & PROGRAMMATIC ADVERTISING

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London School of International Business (LSIB)

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05 May 2025

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