Global Certificate in Influencer Marketing & Crisis Communication

Name: Global Certificate in Influencer Marketing & Crisis Communication
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The Global Certificate in Influencer Marketing & Crisis Communication is a vital course that trains learners in two critical areas of modern communication. Influencer Marketing teaches how to leverage key leaders to drive a brand's message to the larger market, a skill highly sought after in today's social media-driven world.

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AboutThisCourse

Crisis Communication, on the other hand, equips learners with strategies to manage and recover from negative situations that can harm a brand's reputation. This course is essential for communication professionals seeking to advance their careers in various industries, including public relations, marketing, and corporate communications. By the end of the course, learners will have acquired essential skills to manage brand reputation, drive marketing strategies, and navigate crises effectively.

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CourseDetails

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Unit 1: Introduction to Influencer Marketing & Crisis Communication
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Unit 2: Identifying & Selecting the Right Influencers
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Unit 3: Building Successful Influencer Partnerships
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Unit 4: Crafting Effective Influencer Marketing Campaigns
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Unit 5: Measuring Influencer Marketing Success
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Unit 6: Crisis Communication Fundamentals
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Unit 7: Developing a Crisis Communication Plan
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Unit 8: Managing Crisis Situations in Influencer Marketing
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Unit 9: Post-Crisis Evaluation & Improvement
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Unit 10: Ethical Considerations in Influencer Marketing & Crisis Communication

CareerPath

The Global Certificate in Influencer Marketing & Crisis Communication is a comprehensive program designed to equip professionals with the necessary skills to excel in today's rapidly changing marketing landscape. The following 3D pie chart displays the latest trends in the job market for related roles in the UK, highlighting the demand for expertise in these specialized areas. As the need for advanced influencer marketing and crisis communication strategies grows, so does the demand for skilled professionals. The Influencer Marketing Specialist role takes up the highest percentage of the market, with a 45% share. Companies are recognizing the importance of leveraging influencer networks to foster brand awareness and reach their target audience. The Crisis Communication Manager role captures 30% of the market, reflecting increased attention on reputation management and the importance of effective communication during times of crisis. The growing emphasis on crisis preparedness and response drives the demand for dedicated professionals to manage these situations. The Social Media Analyst position represents 20% of the market. As social media becomes a critical component of marketing strategies, businesses require professionals with the ability to extract valuable insights from data and inform decisions. Finally, the Marketing Manager role accounts for 5% of the market. Marketing managers with expertise in influencer marketing and crisis communication will find themselves well-positioned for success in this evolving industry.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN INFLUENCER MARKETING & CRISIS COMMUNICATION

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London School of International Business (LSIB)

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05 May 2025

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