Certificate in SQL: Marketing Data Essentials

Name: Certificate in SQL: Marketing Data Essentials
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The Certificate in SQL: Marketing Data Essentials is a comprehensive course designed to equip learners with essential data skills for career advancement. This program focuses on SQL, a critical language for data manipulation and extraction, and its application in marketing data analysis.

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AboutThisCourse

With the increasing demand for data-driven decision-making in various industries, professionals with SQL skills are highly sought after. This course not only teaches the fundamentals of SQL but also applies these skills to marketing data, making it an ideal choice for marketers looking to enhance their analytical capabilities. Upon completion, learners will be able to extract, manipulate, and analyze marketing data using SQL. They will be equipped with the skills to derive valuable insights from data, enabling them to make informed decisions that drive business growth. This course is an excellent investment in career advancement for anyone looking to excel in the data-driven marketing landscape.

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CourseDetails

• Introduction to SQL
• Understanding Databases and Data Models
• SQL Syntax and Query Fundamentals
• Data Manipulation with SQL: SELECT, INSERT, UPDATE, DELETE
• Filtering and Sorting Data with SQL: WHERE, GROUP BY, HAVING, ORDER BY
• SQL Joins: INNER, OUTER, LEFT, RIGHT
• Aggregating Data with SQL: SUM, AVG, MIN, MAX, COUNT
• Subqueries and Nested Queries in SQL
• SQL Best Practices for Marketing Data Analysis

CareerPath

The **Certificate in SQL: Marketing Data Essentials** is a valuable credential in the UK job market, with numerous roles demanding SQL and marketing data skills. This 3D pie chart illustrates some of the most relevant positions and their market shares, presenting a comprehensive overview of the industry's landscape. 1. **Marketing Analyst (35%)** - These professionals leverage SQL and marketing data skills to evaluate market trends, consumer preferences, and competitor strategies, enabling data-driven decision-making for organisations. 2. **Data Scientist (25%)** - With SQL as one of the essential tools, data scientists design and implement machine learning models, perform statistical analysis, and visualise data, providing valuable insights for business growth. 3. **Business Intelligence Analyst (20%)** - These experts use SQL to extract, analyse, and transform data into actionable information, creating dashboards, reports, and data models that support strategic planning and execution. 4. **Database Administrator (10%)** - SQL serves as the foundation for these professionals, ensuring data security, optimising database performance, and managing backups and recovery, enabling seamless data access for marketing teams. 5. **Marketing Coordinator (10%)** - Marketing coordinators employ SQL to create targeted campaigns, track marketing metrics, and collaborate with data and marketing teams, ensuring cohesive and effective marketing strategies. The **Certificate in SQL: Marketing Data Essentials** offers a competitive edge in the UK job market, addressing the rising demand for professionals with expertise in SQL and marketing data analytics.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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CERTIFICATE IN SQL: MARKETING DATA ESSENTIALS

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London School of International Business (LSIB)

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05 May 2025

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