Executive Development Programme in Brand Protection for Growth

Name: Executive Development Programme in Brand Protection for Growth
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The Executive Development Programme in Brand Protection for Growth is a certificate course designed to address the critical issue of brand protection in today's complex and rapidly changing business environment. This programme is essential for professionals who wish to gain a comprehensive understanding of the latest strategies, tools, and techniques to protect their brand's reputation, revenue, and consumer trust.

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AboutThisCourse

With the increasing demand for brand protection specialists, this course offers a unique opportunity for learners to acquire the necessary skills and knowledge to advance their careers in this growing field. The course covers a wide range of topics, including online brand protection, anti-counterfeiting strategies, supply chain management, and intellectual property rights. By completing this programme, learners will be equipped with the essential skills to develop and implement effective brand protection strategies that drive growth and enhance brand value. They will also gain a competitive edge in the job market by demonstrating their expertise in this critical area of business.

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CourseDetails

• Brand Protection Fundamentals: Understanding the importance of brand protection, common threats, and the impact on business growth.

• Intellectual Property (IP) Rights: Overview of patents, trademarks, copyrights, and trade secrets; registration, enforcement, and management.

• Anti-Counterfeiting Strategies: Identifying counterfeit goods, supply chain monitoring, and implementing effective anti-counterfeiting tactics.

• Online Brand Protection: Managing online presence, domain name disputes, social media monitoring, and search engine optimization (SEO).

• Legal Framework for Brand Protection: National and international laws, treaties, and agreements related to brand protection.

• Building a Brand Protection Team: Human resources, training, and collaboration between internal departments and external partners.

• Monitoring and Measuring Brand Protection Success: Metrics, key performance indicators (KPIs), and reporting.

• Brand Protection for Global Businesses: Adapting strategies for different markets, cultures, and regulatory environments.

• Case Studies in Brand Protection: Real-world examples of successful brand protection initiatives and lessons learned.

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN BRAND PROTECTION FOR GROWTH

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London School of International Business (LSIB)

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05 May 2025

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