Masterclass Certificate in Marketing Data: SQL Deep Dive

Name: Masterclass Certificate in Marketing Data: SQL Deep Dive
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The Masterclass Certificate in Marketing Data: SQL Deep Dive is a comprehensive course designed to equip learners with essential data analysis skills using SQL, a widely used language in the industry. This certification program emphasizes the importance of data-driven decision-making in marketing, making it highly relevant for modern businesses.

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AboutThisCourse

With the increasing demand for data-savvy professionals, this course provides learners with a competitive edge, enabling them to excel in various marketing roles. The course content covers advanced SQL techniques, data visualization, and marketing analytics, providing a solid foundation for data-driven marketing strategies. Upon completion, learners will be able to extract, manipulate, and analyze complex datasets, creating data-driven insights that fuel impactful marketing decisions. By mastering these skills, professionals can significantly advance their careers in the ever-evolving marketing landscape.

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CourseDetails

• <unit-1> Introduction to Marketing Data & SQL
• <unit-2> SQL Basics for Marketing Data
• <unit-3> Data Cleaning and Preparation with SQL
• <unit-4> Marketing Metrics and KPIs in SQL
• <unit-5> Advanced SQL Queries for Marketing Analysis
• <unit-6> Data Visualization with SQL
• <unit-7> Segmentation and Targeting in SQL
• <unit-8> Customer Lifetime Value (CLV) Analysis with SQL
• <unit-9> Attribution Modeling in SQL
• <unit-10> Machine Learning and Predictive Analytics with SQL and Marketing Data

CareerPath

The marketing data landscape is booming, with various roles in high demand. This 3D pie chart highlights the UK job market trends for these positions. The data is based on a comprehensive analysis of industry-relevant sources and depicts the percentage of each role in the overall marketing data sector. 1. Marketing Analyst (35%): These professionals collect, analyze, and interpret data to help companies make informed marketing decisions. The role requires SQL skills for data manipulation and visualization tools for presenting insights. 2. Digital Marketing Specialist (25%): Focusing on online marketing strategies, these professionals use data to optimize campaigns, improve ROI, and target specific audiences. SQL is essential for managing customer data and analyzing website analytics. 3. Marketing Data Scientist (20%): Combining data analysis, machine learning, and storytelling, marketing data scientists help companies make data-driven decisions. SQL is a core skill for managing and analyzing large datasets. 4. CRM Marketing Manager (15%): CRM marketing managers use data to manage customer relationships, improve customer retention, and increase sales through targeted campaigns. SQL expertise is vital for managing customer databases and segmenting audiences. 5. Marketing Automation Specialist (5%): Marketing automation specialists help companies streamline their marketing efforts by automating repetitive tasks. SQL skills are essential for managing marketing data and integrating with other systems. As a professional in the marketing data field, understanding the job market trends in the UK is crucial for career growth and success. This 3D pie chart offers a visual representation of these trends, enabling you to identify areas of opportunity and focus your career development accordingly.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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MASTERCLASS CERTIFICATE IN MARKETING DATA: SQL DEEP DIVE

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London School of International Business (LSIB)

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05 May 2025

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