Global Certificate in Feedback & E-commerce Performance

• E-commerce Fundamentals: Understanding the basics of e-commerce, including business models, key players, and market trends.
• Performance Metrics in E-commerce: Learning about the essential metrics for measuring e-commerce performance, such as conversion rate, average order value, and customer lifetime value.
• Customer Feedback Collection: Exploring various methods for collecting customer feedback, including surveys, reviews, and social media monitoring.
• Feedback Analysis: Analyzing customer feedback data to identify trends, patterns, and areas for improvement.
• Feedback Implementation: Implementing changes based on customer feedback and measuring the impact on e-commerce performance.
• E-commerce Platforms: Understanding the features and capabilities of popular e-commerce platforms, such as Shopify, Magento, and WooCommerce.
• Payment Gateways: Learning about the different payment gateways available for e-commerce, including their fees, security features, and integration options.
• Shipping and Fulfillment: Exploring shipping and fulfillment options for e-commerce businesses, including in-house and third-party solutions.
• E-commerce Marketing Strategies: Understanding the various marketing strategies used in e-commerce, such as search engine optimization (SEO), pay-per-click (PPC) advertising, and social media marketing.
• Legal and Ethical Considerations in E-commerce: Learning about the legal and ethical considerations for e-commerce businesses, such as data privacy, intellectual property, and consumer protection.