Masterclass Certificate in Ad Tech & Lead Generation
-- ViewingNowThe Masterclass Certificate in Ad Tech & Lead Generation is a comprehensive course designed to equip learners with essential skills in advertising technology and lead generation. This program is crucial in today's digital age, where businesses increasingly rely on online advertising and data-driven strategies to generate leads and drive growth.
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⢠Programmatic Advertising & Real-Time Bidding (RTB)
⢠Ad Tech Stack & Components
⢠Data Management Platforms (DMPs) & Audience Segmentation
⢠Demand Side Platforms (DSPs) & Supply Side Platforms (SSPs)
⢠Ad Exchange & Ad Networks
⢠Cross-Device Tracking & Targeting
⢠Ad Fraud & Viewability Measures
⢠Lead Generation Techniques & Best Practices
⢠Marketing Automation & CRM Integration
⢠Measuring Ad Tech & Lead Gen Success with KPIs
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