Executive Development Programme in Ad Tech and Competitive Analysis

• Introduction to Ad Tech: Understanding the advertising technology landscape, its key players, and the role of programmatic advertising.
• Data Analytics for Ad Tech: Leveraging data analytics to optimize ad campaigns, including measurement, attribution, and data-driven decision making.
• Ad Tech Architecture and Infrastructure: Exploring the technical aspects of ad tech, including ad servers, supply-side platforms (SSPs), demand-side platforms (DSPs), and data management platforms (DMPs).
• Ad Fraud and Viewability: Understanding the challenges of ad fraud, viewability, and brand safety and how to mitigate them.
• Cross-Channel Advertising: Strategies for integrating advertising across multiple channels, including display, video, mobile, social, and native.
• Competitive Analysis for Ad Tech: Analyzing competitor strategies and market trends to inform business decisions and drive growth.
• Privacy and Compliance in Ad Tech: Navigating the complex regulatory landscape of ad tech, including GDPR, CCPA, and other privacy laws.
• Emerging Trends in Ad Tech: Keeping up with the latest trends and innovations in ad tech, including machine learning, artificial intelligence, and blockchain.