Global Certificate in Customer Analytics & Business Growth
-- ViewingNowThe Global Certificate in Customer Analytics & Business Growth is a comprehensive course designed to equip learners with essential skills for career advancement. In today's data-driven world, understanding customer behavior and using it to drive business growth is crucial.
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⢠Customer Analytics Fundamentals: Understanding the basics of customer analytics, data-driven decision making, and the role of analytics in business growth.
⢠Data Collection & Management: Identifying and gathering relevant customer data from various sources, data cleaning, and storage methods.
⢠Data Analysis Tools & Techniques: Overview of popular data analysis tools and techniques, including statistical analysis, predictive modeling, and segmentation.
⢠Customer Segmentation & Profiling: Techniques for segmenting customers based on demographics, behavior, and other relevant factors, and creating customer profiles.
⢠Customer Lifetime Value (CLV) & Retention: Understanding the concept of CLV, its importance in business growth, and strategies for improving customer retention.
⢠Customer Experience & Journey Mapping: Techniques for mapping the customer journey, identifying pain points, and improving the overall customer experience.
⢠Data Visualization & Reporting: Techniques for effectively communicating data insights through visualization and reporting.
⢠Ethics in Customer Analytics: Understanding the ethical considerations of customer analytics, including data privacy and security.
⢠Applying Customer Analytics to Business Growth: Real-world examples and case studies of how customer analytics has contributed to business growth.
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