Professional Certificate in Ad Tech for Government
-- ViewingNowThe Professional Certificate in Ad Tech for Government is a comprehensive course designed to equip learners with essential skills in the rapidly evolving field of advertising technology. This program is crucial for professionals looking to stay updated with the latest ad tech trends and gain a competitive edge in the government sector.
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⢠Ad Tech Fundamentals: Understanding the basics of advertising technology, including programmatic advertising, real-time bidding, and ad exchanges.
⢠Data Analytics in Ad Tech: Analyzing data to optimize ad campaigns, including audience segmentation, attribution modeling, and measuring performance.
⢠Ad Fraud and Brand Safety: Identifying and preventing ad fraud, ensuring brand safety, and understanding the impact of ad fraud on government advertising.
⢠Privacy and Compliance in Ad Tech: Ensuring compliance with privacy regulations such as GDPR and CCPA, understanding data privacy and security best practices in ad tech.
⢠Cross-Channel Advertising: Implementing cross-channel advertising strategies, including coordination between search, display, social, and video advertising.
⢠Ad Tech for Social Media: Leveraging advertising technology for social media platforms, including Facebook, Twitter, LinkedIn, and Instagram.
⢠Ad Tech for Mobile Advertising: Understanding the unique challenges and opportunities of mobile advertising, including in-app advertising and mobile web advertising.
⢠Ad Tech for Video Advertising: Implementing video advertising campaigns, including pre-roll, mid-roll, and post-roll advertising, as well as connected TV and over-the-top (OTT) advertising.
⢠Ad Tech for Programmatic Direct: Understanding the benefits and challenges of programmatic direct advertising, including private marketplaces and programmatic guaranteed deals.
⢠Ad Tech for Advanced Targeting: Implementing advanced targeting strategies, including lookalike modeling, retargeting, and contextual targeting.
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