Global Certificate in Marketing Data Security for the Modern Enterprise
-- ViewingNowThe Global Certificate in Marketing Data Security for the Modern Enterprise is a comprehensive course designed to address the critical need for data security in today's digital marketing landscape. This course highlights the importance of protecting customer data and ensuring brand integrity, making it essential for modern marketers.
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⢠Data Security Fundamentals: Understanding the importance of data security, common threats, and best practices for protecting sensitive information.
⢠Data Privacy Regulations: Overview of global data privacy laws and regulations, including GDPR, CCPA, and others, and their impact on marketing practices.
⢠Data Encryption and Protection: Techniques for encrypting and protecting data in transit and at rest, including encryption algorithms, keys, and certificate management.
⢠Access Control and Authentication: Strategies for controlling access to data and implementing strong authentication mechanisms, such as multi-factor authentication and single sign-on.
⢠Data Risk Management: Identifying, assessing, and mitigating risks associated with marketing data, including data breaches, data leaks, and other security incidents.
⢠Incident Response Planning: Developing and implementing incident response plans to address data security incidents and minimize damage to the enterprise.
⢠Data Governance and Management: Establishing policies, procedures, and standards for managing marketing data, including data classification, data quality, and data lifecycle management.
⢠Security in Marketing Technology: Evaluating the security features and capabilities of marketing technology platforms and tools, including marketing automation, email marketing, and social media management.
⢠Data Security Culture: Building a culture of data security within the marketing organization, including training, awareness, and communication.
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