Professional Certificate in Mobile Marketing: Advanced Strategies
-- ViewingNowBoost your career with the Professional Certificate in Mobile Marketing: Advanced Strategies. This course is essential in today's digital age, where mobile devices have become the go-to platform for consumers.
3,550+
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GBP £ 140
GBP £ 202
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⢠Unit 1: Introduction to Mobile Marketing â Understanding the basics of mobile marketing, its importance, and the key trends shaping the industry.
⢠Unit 2: Mobile Marketing Channels â Exploring various mobile marketing channels such as SMS, MMS, mobile apps, mobile web, and mobile social media.
⢠Unit 3: Mobile User Experience (UX) Design â Learning best practices for mobile UX design, including responsive design, mobile-first approach, and accessibility.
⢠Unit 4: Mobile Analytics and Metrics â Understanding how to measure and analyze mobile marketing campaigns using key metrics and tools.
⢠Unit 5: Location-Based Marketing and Proximity Technologies â Exploring the use of location-based marketing and proximity technologies such as beacons, GPS, and geofencing.
⢠Unit 6: Mobile Advertising and Programmatic Advertising â Learning about mobile advertising strategies, programmatic advertising, and the role of data in mobile ad targeting.
⢠Unit 7: Mobile Payment and Commerce â Understanding the evolution of mobile payment and commerce, including mobile wallets, mobile point-of-sale (mPOS), and mobile order-ahead.
⢠Unit 8: Mobile Customer Relationship Management (CRM) â Learning how to use mobile to enhance CRM, including mobile loyalty programs and mobile customer service.
⢠Unit 9: Privacy, Security, and Compliance in Mobile Marketing â Exploring the legal and ethical considerations of mobile marketing, including data privacy, security, and compliance.
⢠Unit 10: Advanced Mobile Marketing Strategies â Delving into advanced mobile marketing
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