Masterclass Certificate in Strategic Content Pillars
-- ViewingNowThe Masterclass Certificate in Strategic Content Pillars is a comprehensive course designed to empower learners with the essential skills to create compelling and impactful content. This program emphasizes the importance of a well-structured content strategy, focusing on the creation and implementation of content pillars to drive engagement, improve SEO, and strengthen brand identity.
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⢠Content Strategy
⢠Pillar Content Creation
⢠Pillar Planning and Mapping
⢠SEO and Keyword Research
⢠Content Promotion and Amplification
⢠Metrics and Analytics
⢠Content Auditing and Optimization
⢠Multi-channel Content Distribution
⢠Customer Journey and Content Mapping
⢠Content Trends and Best Practices
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- Digital Strategist: With an average demand of 25,000 job openings, digital strategists are responsible for developing and executing comprehensive digital marketing plans to maximise brand visibility and reach.
- Content Manager: Content managers oversee the creation, distribution, and management of an organisation's content, with approximately 22,000 job openings available in the UK.
- Social Media Specialist: Demand for social media specialists has grown steadily, with an estimated 18,000 job vacancies. These professionals manage social media platforms, engage with audiences, and create content tailored to various social media networks.
- SEO Specialist: SEO specialists optimise websites and content to improve search engine rankings, with an average of 15,000 job openings in the UK.
- Copywriter: With approximately 12,000 job opportunities, copywriters create persuasive and engaging content to attract and retain customers.
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