Certificate in Ad Fraud: Expert Perspectives
-- ViewingNowThe Certificate in Ad Fraud: Expert Perspectives is a comprehensive course designed to equip learners with the necessary skills to combat advertising fraud. This certification is crucial in an industry where ad fraud costs businesses billions of dollars annually.
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⢠Ad Fraud Fundamentals
⢠Understanding Ad Fraud Types: Bot Traffic, Click Spam, and Ad Injection
⢠Ad Fraud Detection Techniques: Rules-Based, Machine Learning, and Signature Analysis
⢠Ad Fraud Prevention Strategies: Ad Verification, Brand Safety, and Fraudulent Traffic Blocking
⢠Ad Fraud Metrics: Click-Through Rate, Conversion Rate, and Cost Per Action
⢠Ad Fraud Impact on Digital Advertising: Financial, Reputation, and User Experience
⢠Ad Fraud Case Studies: Analysis and Prevention
⢠Legal and Ethical Considerations in Ad Fraud: Regulations, Compliance, and Disclosure
⢠Emerging Trends in Ad Fraud: Mobile, Video, and Connected TV
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