Global Certificate in Product Strategy for Agencies
-- ViewingNowThe Global Certificate in Product Strategy for Agencies is a comprehensive course designed to empower professionals with the essential skills needed to thrive in today's dynamic business environment. This course focuses on the importance of product strategy and its impact on agency success, addressing critical topics such as market analysis, customer segmentation, value proposition development, and product roadmapping.
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⢠Product Strategy Fundamentals: Understanding the basics of product strategy, its importance, and how it drives agency success.
⢠Market Research and Analysis: Techniques for conducting thorough market research, analyzing competitors, and identifying target audiences.
⢠Product Vision and Roadmapping: Defining a clear product vision, creating a product roadmap, and aligning it with agency and client goals.
⢠Customer Experience (CX) Design: Designing products with a focus on customer experience, user interface (UI), and user experience (UX) principles.
⢠Product Development Lifecycle: Managing the product development lifecycle, from ideation and design to launch and post-launch evaluation.
⢠Go-to-Market Strategies: Planning and executing effective go-to-market strategies, including positioning, messaging, and launch tactics.
⢠Data-Driven Decision Making: Utilizing data analytics and metrics to inform product strategy decisions and measure success.
⢠Collaboration and Communication: Working effectively with cross-functional teams, stakeholders, and clients to ensure product strategy alignment and success.
⢠Continuous Improvement: Implementing a culture of continuous improvement, including monitoring product performance, gathering feedback, and iterating on the product strategy.
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