Executive Development Programme Retail Analytics for Senior Leaders
-- ViewingNowThe Executive Development Programme in Retail Analytics for Senior Leaders is a certificate course designed to provide strategic insights and advanced analytical skills necessary for data-driven decision-making in the retail industry. This programme emphasizes the importance of harnessing data analytics to drive business growth, improve customer experiences, and optimize operations.
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⢠Retail Analytics Fundamentals: Understanding the basics of retail analytics, data-driven decision making, and key performance indicators (KPIs) in retail.
⢠Data Management and Visualization: Data collection, cleaning, and analysis; data visualization techniques and tools for retail analytics.
⢠Customer Analytics: Analyzing customer behavior, segmentation, and preferences to drive customer-centric strategies.
⢠Market and Competitive Analysis: Assessing market trends, consumer insights, and competitive intelligence to inform strategic planning.
⢠Inventory and Supply Chain Analytics: Utilizing data to optimize inventory management, demand forecasting, and supply chain efficiency.
⢠Pricing and Promotion Analytics: Leveraging analytics to set optimal prices, develop effective promotions, and maximize profitability.
⢠Sales and Revenue Analytics: Analyzing sales data to identify trends, forecast future performance, and drive revenue growth.
⢠E-commerce and Omnichannel Analytics: Examining data from online and offline channels to create seamless customer experiences and optimize sales.
⢠Data Ethics and Privacy: Understanding the ethical implications of data usage and ensuring compliance with data privacy regulations.
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