Global Certificate in Design Thinking: Sales Strategies for Success
-- ViewingNowThe Global Certificate in Design Thinking: Sales Strategies for Success is a comprehensive course that equips learners with essential skills for career advancement in today's dynamic business environment. This course emphasizes the importance of Design Thinking in developing effective sales strategies and improving customer experience.
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⢠Understanding Design Thinking in Sales: This unit will cover the basics of Design Thinking and how it can be applied to sales strategies. It will focus on empathizing with customers, defining their needs, ideating solutions, prototyping, and testing. ⢠Customer Segmentation: This unit will teach learners how to segment their customers based on different criteria, such as demographics, behavior, and needs. It will also cover how to create customer personas to better understand each segment. ⢠Needs Finding: In this unit, learners will discover how to conduct needs finding interviews and observations to understand their customers' pain points, motivations, and goals. ⢠Idea Generation and Selection: This unit will cover various techniques for generating and selecting creative sales strategies that meet customers' needs. ⢠Prototyping and Testing: This unit will teach learners how to create low-fidelity prototypes of their sales strategies and test them with customers to gather feedback and iterate on their designs. ⢠Sales Funnel Optimization: This unit will cover the basics of the sales funnel and how to optimize each stage to increase conversion rates. ⢠Sales Metrics and Analytics: In this unit, learners will discover how to track and measure the success of their sales strategies using key metrics and analytics. ⢠Scaling Sales Strategies: This unit will teach learners how to scale their sales strategies to reach a larger audience and increase revenue. ⢠Building a Sales Culture: This unit will cover the importance of building a sales culture within an organization and how to create one that supports Design Thinking principles.
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