Executive Development Programme in IP & Brand Strategy
-- ViewingNowThe Executive Development Programme in IP & Brand Strategy certificate course is a comprehensive program that focuses on developing essential skills for career advancement in the field of Intellectual Property (IP) and brand strategy. This course highlights the importance of IP and branding in today's business landscape, where protecting and leveraging intangible assets can significantly impact a company's success.
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⢠Introduction to Intellectual Property (IP): Understanding the basics of IP, including patents, trademarks, copyrights, and trade secrets.
⢠IP Portfolio Management: Developing and managing a comprehensive IP portfolio, including creation, protection, and enforcement of IP rights.
⢠Brand Strategy: Creating and implementing a successful brand strategy, including brand identity, positioning, and messaging.
⢠IP and Business Strategy Alignment: Aligning IP and brand strategy with overall business objectives and strategies.
⢠IP Licensing and Commercialization: Maximizing the value of IP through licensing and commercialization, including negotiation and drafting of license agreements.
⢠IP and Technology Transfer: Managing technology transfer, including IP issues in joint ventures, mergers, and acquisitions.
⢠IP Enforcement and Litigation: Enforcing IP rights, including litigation strategies and alternative dispute resolution.
⢠IP Valuation and Monetization: Valuing and monetizing IP assets, including financial analysis and strategic options.
⢠Global IP Considerations: Understanding and navigating the complexities of IP law and enforcement in a global marketplace.
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