Executive Development Programme in Digital Promotions
-- ViewingNowThe Executive Development Programme in Digital Promotions is a certificate course designed to empower professionals with the latest digital marketing strategies and techniques. In today's digital age, this course is of paramount importance as businesses continue to shift their marketing efforts online.
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⢠Digital Marketing Fundamentals: Understanding the basics of digital marketing, including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, and content marketing.
⢠Data Analysis for Digital Promotions: Utilizing data analysis tools to track and measure the effectiveness of digital marketing campaigns, and using insights gained to optimize future efforts.
⢠Search Engine Optimization (SEO): Learning the best practices for optimizing websites and content for search engines, including keyword research, on-page optimization, and link building.
⢠Pay-Per-Click (PPC) Advertising: Understanding how to create and manage effective PPC campaigns on platforms such as Google AdWords and Facebook Ads.
⢠Social Media Marketing: Developing a social media strategy, creating engaging content, and using social media platforms to promote products and services.
⢠Email Marketing: Learning how to create and manage effective email marketing campaigns, including segmentation, automation, and optimization.
⢠Content Marketing: Understanding the role of content in digital marketing, and learning how to create and promote engaging, high-quality content.
⢠Mobile Marketing: Learning how to optimize digital marketing efforts for mobile devices, including responsive design, mobile advertising, and app-based marketing.
⢠E-commerce and Digital Sales: Understanding the best practices for selling products and services online, including website design, conversion rate optimization, and payment gateways.
Note: This is a general outline and can be modified to suit the specific needs and goals of the Executive Development Programme.
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