Executive Development Programme in Brand Management for a Connected World
-- ViewingNowThe Executive Development Programme in Brand Management for a Connected World is a certificate course designed to empower professionals with the skills necessary to thrive in today's interconnected digital landscape. The program's importance lies in its focus on the critical role of brand management in driving business growth and success.
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Unit 1: Introduction to Brand Management in a Connected World
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Unit 2: Digital Branding and Online Presence Management
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Unit 3: Social Media Strategy and Engagement
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Unit 4: Content Marketing and Storytelling for Brands
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Unit 5: Search Engine Optimization (SEO) and Search Engine Marketing (SEM)
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Unit 6: Data-Driven Branding and Analytics
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Unit 7: Influencer Marketing and Relationship Building
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Unit 8: Personal Branding for Executives in the Digital Age
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Unit 9: Brand Crisis Management in the Connected World
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Unit 10: Future Trends and Innovations in Brand Management
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