Executive Development Programme in Retail Sales Strategies
-- ViewingNowThe Executive Development Programme in Retail Sales Strategies certificate course is a professional training program designed to equip learners with advanced skillsets in retail sales management. This course is crucial in today's retail landscape, where businesses constantly seek innovative strategies to drive sales and enhance customer experience.
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⢠Retail Sales Fundamentals: Understanding the retail sales landscape, key players, and primary functions.
⢠Sales Strategy Development: Creating effective sales strategies, setting targets, and analyzing competition.
⢠Customer Relationship Management: Building and maintaining customer relationships, customer segmentation, and loyalty programs.
⢠Product Knowledge and Merchandising: Product life cycle, product assortment planning, and visual merchandising techniques.
⢠Sales Techniques and Communication: Influencing customer decisions, communication skills, and handling objections.
⢠Data-Driven Sales: Leveraging data analytics, KPIs, and sales metrics for decision-making.
⢠Retail Technology: Exploring the latest retail technologies, their benefits, and implementation challenges.
⢠Sales Leadership and Team Management: Building high-performance sales teams and coaching for success.
⢠Change Management and Innovation: Adapting to industry changes, fostering innovation, and continuous improvement.
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