Masterclass Certificate in Email Marketing Deliverability Troubleshooting
-- ViewingNowThe Masterclass Certificate in Email Marketing Deliverability Troubleshooting is a comprehensive course that equips learners with the essential skills to maximize email marketing campaigns' effectiveness. This course is vital in today's digital age, where email marketing is a critical component of any successful marketing strategy.
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⢠Email Deliverability Basics – Understanding key concepts and factors that influence email deliverability, including ISP filtering, spam traps, and engagement metrics.
⢠Email List Hygiene – Best practices for maintaining a clean and healthy email list, including list segmentation, list cleaning, and handling bounces and unsubscribes.
⢠Email Content & Design – Strategies for optimizing email content and design to improve deliverability, including text-to-image ratio, use of alt tags, and avoiding spammy language.
⢠Deliverability Metrics – Analysis and interpretation of key deliverability metrics, including delivery rate, open rate, click-through rate, and spam complaints.
⢠Authentication – Implementation and management of email authentication protocols, including SPF, DKIM, and DMARC, to improve deliverability and protect your brand.
⢠Deliverability Testing – Techniques for testing and troubleshooting email deliverability, including seed lists, inbox placement tests, and spam filter testing.
⢠Deliverability Compliance – Understanding and staying up-to-date with industry regulations and best practices, including GDPR, CAN-SPAM, and CASL.
⢠Deliverability Trends – Staying informed about the latest trends and changes in email deliverability, including new threats and strategies for staying ahead of the curve.
⢠Deliverability Case Studies – Analysis of real-world examples of email deliverability challenges and solutions, including root cause analysis, testing, and optimization.
⢠Deliverability Strategy – Development of a comprehensive email deliverability strategy, including goal-setting, tracking, and continuous improvement.
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