Global Certificate in Facebook Marketing Analytics
-- ViewingNowThe Global Certificate in Facebook Marketing Analytics is a comprehensive course that equips learners with essential skills to excel in the rapidly evolving world of digital marketing. This certificate program highlights the importance of data-driven decision making in Facebook marketing campaigns, emphasizing analytical tools and strategies to maximize ROI.
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⢠Facebook Marketing Analytics Overview: Introduction to Facebook marketing analytics, understanding key metrics, and setting up a Facebook Ads account.
⢠Facebook Ad Campaign Objectives: Choosing the right campaign objective, aligning business goals with Facebook ad objectives, and understanding the impact on ad delivery and performance.
⢠Facebook Audience Targeting: Identifying and targeting the right audience, audience insights, lookalike audiences, and custom audiences.
⢠Facebook Ad Placements and Delivery: Choosing the right ad placements, automated and custom ad delivery, and understanding the impact on ad performance.
⢠Facebook Ad Creative Best Practices: Designing effective ad creatives, testing different ad formats, and optimizing ad copy for better engagement.
⢠Facebook Ad Budgeting and Bidding Strategies: Understanding Facebook ad budgeting options, bidding strategies, and optimizing ad spend for maximum ROAS.
⢠Facebook Conversion Tracking and Attribution: Setting up conversion tracking, understanding Facebook attribution models, and measuring the impact of Facebook ads on business outcomes.
⢠Facebook Performance Reporting and Analysis: Creating and analyzing Facebook ad performance reports, identifying trends, and making data-driven decisions.
⢠Facebook Marketing Analytics Tools: Exploring Facebook's built-in analytics tools and third-party tools for deeper insights and optimization opportunities.
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