Masterclass Certificate in Ad Viewability for CMOs
-- ViewingNowThe Masterclass Certificate in Ad Viewability for CMOs is a comprehensive course designed to empower Chief Marketing Officers with the essential skills to optimize digital advertising campaigns. This program focuses on the importance of ad viewability, a critical metric in digital marketing, and its impact on campaign performance and ROI.
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⢠<strong>Ad Viewability Basics</strong>: Understanding Ad Viewability, Importance of Viewability, Key Factors Affecting Ad Viewability
⢠<strong>Viewability Metrics</strong>: Viewable Impressions, Viewability Rate, Time-in-View, Active View
⢠<strong>Ad Viewability Standards</strong>: IAB, MRC, Digital Advertising Guidelines
⢠<strong>Viewability Tools & Technologies</strong>: Ad Verification, Ad Tracking, Ad Validation
⢠<strong>Optimizing Ad Viewability</strong>: Ad Placement, Ad Format, Ad Refresh, User Experience
⢠<strong>Ad Viewability Impact</strong>: Campaign Performance, Brand Lift, Marketing ROI
⢠<strong>Ad Viewability Challenges</strong>: Fraud, Bots, Ad Blockers, Page Layout
⢠<strong>Future of Ad Viewability</strong>: Advanced Metrics, Machine Learning, Automation
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