Executive Development Programme in Modern Marketing Security
-- ViewingNowThe Executive Development Programme in Modern Marketing Security certificate course is a comprehensive program designed to meet the growing demand for professionals who can safeguard marketing operations in today's digital landscape. This course emphasizes the importance of marketing security in the ever-evolving world of data breaches, cyber threats, and privacy regulations.
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⢠Modern Marketing Security Fundamentals: Understanding the importance of marketing security, common threats, and best practices for securing marketing data and systems.
⢠Identity and Access Management (IAM): Implementing IAM policies, managing user identities, and ensuring secure access to marketing systems and data.
⢠Data Security and Privacy: Protecting customer data, maintaining privacy, and complying with data protection regulations such as GDPR and CCPA.
⢠Marketing Technology (MarTech) Security: Securing marketing technology stacks, including marketing automation platforms, social media management tools, and analytics solutions.
⢠Incident Response and Disaster Recovery: Developing incident response plans, managing security incidents, and implementing disaster recovery strategies for marketing systems.
⢠Security Awareness and Training: Creating security awareness programs, training marketing teams on security best practices, and fostering a culture of security within the marketing organization.
⢠Vendor Management and Third-Party Risk: Evaluating third-party vendors for security risks, managing vendor relationships, and ensuring secure data exchange with partners and suppliers.
⢠Marketing Security Metrics and KPIs: Measuring marketing security performance, defining key performance indicators (KPIs), and tracking progress towards security goals.
⢠Ethical Considerations in Marketing Security: Addressing ethical dilemmas, promoting transparency, and maintaining trust in marketing practices related to security and privacy.
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