Executive Development Programme in Ad Targeting for Future-Proofing Your Career
-- ViewingNowThe Executive Development Programme in Ad Targeting for Future-Proofing Your Career is a certificate course designed to equip learners with essential skills in ad targeting. This program is crucial in today's digital age, where businesses increasingly rely on targeted advertising to reach their audience and drive growth.
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⢠Programmatic Advertising · Understanding the programmatic landscape, real-time bidding, private marketplaces, and the role of AI in ad targeting.
⢠Audience Segmentation · Identifying and targeting audience segments, using data-driven methods, and personalization strategies.
⢠Cross-Channel Attribution · Measuring and optimizing the customer journey across multiple channels and devices.
⢠Data Analytics · Utilizing data analytics for audience insights, performance measurement, and predictive modeling.
⢠Ad Operations · Managing ad operations, workflows, and yield optimization.
⢠Brand Safety · Ensuring brand safety and ad fraud prevention.
⢠Compliance & Ethics · Adhering to industry regulations, privacy policies, and ethical guidelines.
⢠Future Trends · Exploring emerging ad targeting technologies, and staying ahead of the curve in the ever-evolving ad tech landscape.
⢠Capstone Project · Applying the learned concepts in a real-world scenario, demonstrating the ability to strategize, execute, and measure the impact of ad targeting campaigns.
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