Certificate in Identifying Ad Fraud: Key Indicators
-- ViewingNowThe Certificate in Identifying Ad Fraud: Key Indicators is a comprehensive course designed to empower learners with the necessary skills to combat advertising fraud. This certification emphasizes the importance of identifying and mitigating fraudulent activities that plague the digital advertising industry, causing billions of dollars in losses annually.
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⢠Understanding Ad Fraud
⢠Types of Ad Fraud: Bots, Click Farms, and Human Traffic
⢠Identifying Invalid Traffic: The Role of the MRC and IAB
⢠Key Indicators of Ad Fraud: Anomalous Clicks and Impressions
⢠Fraud Detection Tools and Techniques
⢠Analysis of Ad Fraud Data: Using Metrics and KPIs
⢠Case Studies: Real-World Examples of Ad Fraud Detection
⢠Preventing Ad Fraud: Best Practices for Ad Operations
⢠The Future of Ad Fraud: Trends and Emerging Threats
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