Certificate in Scrum for Product Managers in Advertising
-- ViewingNowThe Certificate in Scrum for Product Managers in Advertising is a comprehensive course designed to equip learners with essential Scrum skills, boosting their careers in the advertising industry. This program emphasizes the importance of Agile methodologies, focusing on Scrum frameworks that streamline product development and management.
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⢠Introduction to Scrum for Product Managers in Advertising
⢠Roles and Responsibilities in Scrum: Product Owner, Scrum Master, and Development Team
⢠Scrum Events: Sprint Planning, Daily Scrum, Sprint Review, and Sprint Retrospective
⢠Scrum Artifacts: Product Backlog, Sprint Backlog, and Increment
⢠Agile Principles and their Application in Advertising
⢠User Stories: Creating, Estimating, and Managing
⢠Prioritization Techniques for Product Backlog Refinement
⢠Metrics and Reporting in Scrum: Burn-down Charts, Velocity, and Progress Monitoring
⢠Scaling Scrum in Advertising: SAFe, LeSS, and DaD
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