Certificate in Social Media Crisis Communication: Core Principles
-- ViewingNowThe Certificate in Social Media Crisis Communication: Core Principles is a comprehensive course designed to equip learners with essential skills for managing communication in times of crisis. This program highlights the importance of social media in crisis management, addressing industry demand for professionals who can effectively navigate the challenges of digital communication during crises.
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⢠Understanding Social Media Crisis Communication: This unit will cover the basics of social media crisis communication, including its definition, importance, and primary goals. It will also discuss the role of social media in crisis communication and the benefits it offers. ⢠Identifying Social Media Crisis Triggers: This unit will focus on identifying potential triggers of social media crises, such as negative customer feedback, product recalls, and reputational damage. It will also discuss the importance of monitoring social media for potential crises. ⢠Developing a Social Media Crisis Communication Plan: This unit will cover the key elements of a social media crisis communication plan, including the development of key messages, the identification of key stakeholders, and the allocation of resources. It will also discuss the importance of training staff in social media crisis communication. ⢠Responding to a Social Media Crisis: This unit will focus on the best practices for responding to a social media crisis, including the importance of a timely and transparent response, the use of appropriate language and tone, and the engagement of key stakeholders. It will also discuss the role of social media monitoring during a crisis. ⢠Evaluating the Effectiveness of Social Media Crisis Communication: This unit will cover the key metrics for evaluating the effectiveness of social media crisis communication, including the reach and engagement of social media posts, the sentiment of online conversations, and the impact on brand reputation. It will also discuss the importance of continuous improvement in social media crisis communication. ⢠Case Studies in Social Media Crisis Communication: This unit will examine real-world examples of social media crisis communication, including successful and unsuccessful responses to crises. It will also discuss the key lessons learned from these case studies. ⢠Legal and Ethical Considerations in Social Media Crisis Communication: This unit will cover the legal and ethical considerations involved in social media crisis communication, including privacy concerns, defamation laws, and the importance of transparency and honesty. It will also discuss the role of social media policies and guidelines in crisis communication.
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