Professional Certificate in Content Governance Essentials
-- ViewingNowThe Professional Certificate in Content Governance Essentials is a comprehensive course that empowers learners with essential skills for career advancement in content strategy and management. This certificate program focuses on the importance of content governance, a critical aspect of modern business operations that ensures consistent creation, management, and distribution of valuable content across various platforms.
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⢠Content Strategy: Developing a successful content governance plan starts with a solid content strategy. In this unit, learners will explore the key components of a content strategy, including target audience, messaging, and content vision. They will also learn how to align the content strategy with business goals and measure success.
⢠Content Governance Framework: This unit will cover the essential elements of a content governance framework, including roles and responsibilities, workflows, and quality standards. Learners will also explore how to create a content governance council and establish communication channels to ensure smooth collaboration and decision-making.
⢠Content Creation and Production: In this unit, learners will explore best practices for creating and producing high-quality content that meets business objectives and resonates with the target audience. Topics will include content ideation, creation, and production workflows, as well as content optimization and localization strategies.
⢠Content Maintenance and Retirement: This unit will cover the importance of maintaining and retiring content to ensure that it remains relevant, accurate, and up-to-date. Learners will explore best practices for content audits, archiving, and retirement, as well as how to establish metrics to measure the success of content maintenance efforts.
⢠Content Analytics and Reporting: In this unit, learners will explore how to measure the success of their content governance efforts using data and analytics. Topics will include key performance indicators (KPIs), metrics, and reporting strategies, as well as how to interpret and act on data insights to improve content performance.
⢠Content Accessibility and Inclusivity: This unit will cover the importance of creating accessible and inclusive content that is accessible to all users, regardless of ability or background. Topics will include accessibility guidelines, best practices, and tools, as well as how to create and maintain an inclusive and diverse content ecosystem.
⢠Content Security and Compliance: In this unit, learners will explore best practices for securing and protecting content, as well as how to ensure compliance with relevant regulations and standards. Topics will include content encryption, user permissions, and data privacy, as well as
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