Executive Development Programme E-commerce Copy: Performance Measurement
-- ViewingNowThe Executive Development Programme (EDP) in E-commerce Copy: Performance Measurement is a crucial certificate course designed to meet the growing industry demand for experts in e-commerce. This program focuses on performance measurement, a key aspect of e-commerce businesses, and teaches learners how to evaluate the effectiveness of their online marketing strategies.
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⢠E-commerce Key Performance Indicators (KPIs): Understanding and measuring the critical metrics that drive e-commerce success, including conversion rate, average order value, cart abandonment rate, customer acquisition cost, and customer lifetime value.
⢠Web Analytics Tools: Overview of popular web analytics tools such as Google Analytics, Adobe Analytics, and Piwik, focusing on their features, benefits, and applications for e-commerce performance measurement.
⢠Attribution Modeling: Explanation of different attribution models (last-click, first-click, linear, time-decay, etc.) and their impact on measuring e-commerce performance, with a focus on selecting the right attribution model for your business.
⢠Customer Satisfaction and Loyalty Metrics: Introduction to customer satisfaction and loyalty metrics such as Net Promoter Score (NPS), Customer Satisfaction Score (CSAT), and Customer Effort Score (CES), and their relevance to e-commerce performance.
⢠Financial Metrics for E-commerce: Overview of essential financial metrics for e-commerce businesses, including revenue growth, profitability, cash flow, and return on investment (ROI), and how to measure and track them.
⢠Data Visualization Techniques: Best practices for presenting e-commerce data visually, including chart types, data storytelling, and dashboards, to facilitate data-driven decision-making.
⢠E-commerce Benchmarking: Comparing your e-commerce performance against industry standards and competitors, including benchmarking methods, data sources, and best practices.
⢠Data-Driven Decision Making: Framework for making data-driven decisions in e-commerce, including setting data-driven goals, identifying key performance indicators, collecting and analyzing data, and using data to optimize e-commerce performance.
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