Professional Certificate in Brand Rejuvenation: Actionable Insights
-- ViewingNowThe Professional Certificate in Brand Rejuvenation: Actionable Insights is a comprehensive course that empowers learners with the essential skills to revitalize and reposition established brands in today's dynamic marketplace. This certificate course highlights the importance of staying relevant and competitive by leveraging data-driven insights, strategic storytelling, and innovative branding techniques.
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⢠Unit 1: Introduction to Brand Rejuvenation
⢠Unit 2: Understanding Brand Equity and its Importance
⢠Unit 3: Analyzing Brand Health with SWOT and PESTEL
⢠Unit 4: Identifying Target Audiences and Customer Segmentation
⢠Unit 5: Revitalizing Brand Strategy: Positioning and Messaging
⢠Unit 6: Design Thinking and Innovation in Brand Rejuvenation
⢠Unit 7: Multi-channel Marketing and Integrated Communication Planning
⢠Unit 8: Metrics and Analytics for Brand Performance Evaluation
⢠Unit 9: Building Organizational Alignment and Employee Engagement
⢠Unit 10: Change Management and Continuous Improvement in Brand Rejuvenation
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