Certificate in Data Analytics for Website Performance
-- ViewingNowThe Certificate in Data Analytics for Website Performance is a crucial course designed to equip learners with essential data analytics skills specific to website performance. This program is increasingly important in today's data-driven world, where businesses rely heavily on website performance data to make informed decisions.
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⢠Introduction to Data Analytics: Understanding the basics of data analytics, data types, and data sources.
⢠Web Analytics Tools: Exploring popular web analytics tools such as Google Analytics and Matomo, and learning how to use them to collect and analyze data.
⢠Data Collection and Processing: Techniques for collecting and processing data, including data cleaning, transformation, and validation.
⢠Data Visualization: Learning how to present data in a visual format using tools such as Tableau, PowerBI, or Python libraries.
⢠Website Performance Metrics: Understanding key performance metrics for websites, including bounce rate, conversion rate, and page load time.
⢠User Behavior Analysis: Analyzing user behavior on websites, including clickstream data, traffic sources, and user demographics.
⢠A/B Testing and Optimization: Learning how to conduct A/B tests to optimize website performance and improve user experience.
⢠Data-Driven Decision Making: Understanding how to use data analytics to make informed decisions and improve business outcomes.
Note: The above list of units assumes a beginner to intermediate level of knowledge in data analytics and web development. Depending on the specific needs and background of the target audience, additional units may be added or removed.
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