Executive Development Programme in Creative Strategy for Games
-- ViewingNowThe Executive Development Programme in Creative Strategy for Games is a certificate course designed to empower professionals with the essential skills needed to thrive in the gaming industry. This program focuses on creative strategy, bridging the gap between artistic vision and technical execution.
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Creative Strategy Development for Games – This unit will cover the fundamentals of creating a compelling and effective creative strategy for games, including market research, target audience identification, and defining unique selling propositions.
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Game Design Principles – This unit will delve into the core principles of game design, such as player motivation, engagement, and mechanics, to inform and guide the creative strategy.
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Storytelling and Narrative Development – This unit will explore the power of storytelling and narrative in games, and how to develop engaging and immersive stories that enhance the overall player experience.
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Art and Visual Design for Games – This unit will cover the essential elements of art and visual design in games, including color theory, composition, and character design, and how they contribute to the creative strategy.
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Sound and Music Design in Games – This unit will examine the role of sound and music in games, and how they can be used to enhance the overall player experience and support the creative strategy.
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Game Monetization Strategies – This unit will explore various monetization strategies for games, including in-app purchases, subscriptions, and advertising, and how to balance these with the creative strategy.
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User Research and Playtesting – This unit will cover the importance of user research and playtesting in validating and refining the creative strategy, and how to conduct effective research and testing.
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Marketing and Promotion for Games – This unit will examine the various marketing and promotion channels available for games, including social media, influencer marketing, and PR, and how to develop a comprehensive marketing strategy that aligns with the creative strategy.
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Ethics and Social Responsibility in Game Design – This unit will discuss the ethical considerations and social responsibilities involved in game design, and how to ensure that the creative strategy aligns with these values.
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