Advanced Certificate in SEO Advertising: Cross-Platform Strategies
-- ViewingNowThe Advanced Certificate in SEO Advertising: Cross-Platform Strategies is a comprehensive course designed to equip learners with the essential skills for career advancement in the ever-evolving digital marketing landscape. This certificate course emphasizes the importance of SEO advertising and its role in cross-platform strategies, making it highly relevant for professionals looking to stay ahead in the industry.
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⢠Advanced Keyword Research: Understanding keyword research and implementation is crucial to SEO advertising. In this unit, students will learn advanced techniques for keyword research, analysis, and optimization. Topics covered include long-tail keywords, keyword mapping, and keyword research tools.
⢠On-Page Optimization: This unit will cover the best practices for on-page optimization, including title tags, meta descriptions, header tags, and image optimization. Students will also learn how to structure URLs and internal linking strategies.
⢠Technical SEO: This unit will cover the technical aspects of SEO, including site speed, mobile optimization, and schema markup. Students will learn how to identify and fix common technical SEO issues and understand the impact of technical SEO on search engine rankings.
⢠Off-Page Optimization: In this unit, students will learn the best practices for off-page optimization, including link building, social media marketing, and local SEO. Students will also learn how to conduct a link audit and analyze competitor backlink profiles.
⢠Content Marketing: Content marketing is an essential part of any SEO strategy. In this unit, students will learn how to create a content marketing plan, perform content audits, and develop a content calendar. Students will also learn how to optimize content for search engines and analyze content performance.
⢠Cross-Platform Strategies: In this unit, students will learn how to develop cross-platform strategies for SEO advertising, including how to optimize for voice search, video SEO, and AMP. Students will also learn how to conduct a comprehensive SEO audit and analyze SEO performance using tools like Google Analytics and Search Console.
⢠Advanced Analytics: This unit will cover advanced analytics techniques for SEO advertising, including how to use data to inform SEO strategies. Students will learn how to set up and track conversion goals, analyze user behavior, and use data to make informed decisions about SEO strategies.
⢠SEO for E-commerce: In this unit, students will learn how to optimize e-commerce websites for search engines, including how to optimize product descriptions, category pages, and filtering options. Students will also learn how to manage product reviews and ratings and analyze e-commerce SEO performance.
⢠SEO for Mobile: This unit will cover mobile SEO best
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