Masterclass Certificate in Ad Campaign Programmatic Expertise
-- ViewingNowThe Masterclass Certificate in Ad Campaign Programmatic Expertise is a comprehensive course designed to empower learners with the essential skills required to thrive in the rapidly evolving digital advertising industry. This program focuses on programmatic advertising, an advanced method that uses AI-powered automation for media buying, targeting, and ad delivery.
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⢠Unit 1: Introduction to Programmatic Ad Campaigns
⢠Unit 2: Understanding Ad Exchanges and DSPs
⢠Unit 3: Programmatic Buying & Real-Time Bidding (RTB)
⢠Unit 4: Data Management Platforms (DMPs) and Audience Targeting
⢠Unit 5: Programmatic Creative Optimization
⢠Unit 6: Ad Fraud, Brand Safety, and Viewability
⢠Unit 7: Cross-Device and Multi-Channel Programmatic Campaigns
⢠Unit 8: Performance Metrics and Campaign Analytics
⢠Unit 9: Advanced Programmatic Strategies and Trends
⢠Unit 10: Building a Successful Programmatic Ad Campaign
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