Executive Development Programme in IP Portfolio Strategy & Management
-- ViewingNowThe Executive Development Programme in IP Portfolio Strategy & Management is a certificate course designed to empower professionals with the necessary skills to manage and leverage intellectual property (IP) assets effectively. This program emphasizes the importance of IP portfolio management in today's knowledge-driven economy, where intangible assets often surpass tangible ones in value.
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⢠Introduction to Intellectual Property (IP): Understanding the basics of IP, including patents, trademarks, copyrights, and trade secrets.
⢠IP Portfolio Management: Developing and managing a comprehensive IP portfolio, including identification, valuation, and enforcement of IP assets.
⢠IP Strategy Development: Creating an effective IP strategy that aligns with business objectives and leverages IP for competitive advantage.
⢠Patent Analysis and Valuation: Conducting patent landscaping, freedom-to-operate analyses, and valuation of patent portfolios.
⢠Trademark and Brand Protection: Protecting and enforcing trademarks and brands, including clearance searches, registration, and policing.
⢠Copyright and Trade Secret Protection: Understanding and protecting copyrightable works and trade secrets, including employee agreements and confidentiality policies.
⢠IP Licensing and Transactions: Negotiating and drafting IP licenses, joint ventures, and other technology transactions.
⢠IP Litigation and Dispute Resolution: Managing IP disputes and litigation, including alternative dispute resolution mechanisms.
⢠International IP Protection: Navigating the complexities of IP protection in international markets, including foreign filing strategies and cross-border transactions.
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