Certificate in Targeting for Mobile Advertising
-- ViewingNowThe Certificate in Targeting for Mobile Advertising is a comprehensive course designed to empower learners with the essential skills needed to thrive in the rapidly growing mobile advertising industry. This course emphasizes the importance of targeting in mobile advertising, teaching learners how to leverage user data and advanced algorithms to deliver highly targeted and personalized ads to mobile users.
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⢠Mobile Advertising Basics: Introduction to mobile advertising, its importance, and market trends.
⢠Understanding Target Audiences: Identifying and segmenting target audiences, including demographics, interests, and behaviors.
⢠Mobile Ad Formats: Overview of various mobile ad formats, such as banners, interstitials, native ads, and video ads.
⢠Mobile Advertising Platforms: Overview of popular mobile advertising platforms, such as Google AdMob, Facebook Audience Network, and Apple Search Ads.
⢠Campaign Setup and Management: Best practices for setting up and managing mobile advertising campaigns, including budgeting, targeting, and optimization.
⢠Tracking and Analytics: Overview of mobile advertising tracking and analytics tools, including mobile app analytics, conversion tracking, and attribution.
⢠Creative Best Practices: Best practices for creating effective mobile ads, including ad copywriting, design, and testing.
⢠Privacy and Compliance: Overview of privacy regulations and compliance requirements for mobile advertising, such as GDPR, CCPA, and COPPA.
⢠Ethical Considerations: Discussion of ethical considerations in mobile advertising, such as ad fraud, viewability, and user experience.
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