Executive Development Programme in YouTube Ads for Tech Companies
-- ViewingNowThe Executive Development Programme in YouTube Ads for Tech Companies certificate course is a comprehensive program designed to meet the growing industry demand for experts in YouTube advertising. This course emphasizes the importance of YouTube ads as a powerful tool for tech companies to reach their target audience, increase brand awareness, and drive conversions.
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⢠YouTube Ads Basics: Introduction to YouTube advertising, understanding ad formats, and setting up an Ads account.
⢠Targeting & Audience: Identifying target audiences, using audience demographics, interests, and behaviors to reach potential customers.
⢠Creative Best Practices: Creating compelling ad content, optimizing for mobile, and using YouTube's creative tools.
⢠Performance Measurement: Understanding key metrics, including views, clicks, and conversions, and using them to optimize campaigns.
⢠Advanced Targeting Options: Utilizing custom affinity audiences, in-market audiences, and remarketing to reach specific audiences.
⢠Video Ad Sequencing: Creating and implementing ad sequencing strategies to tell a story and guide users through the sales funnel.
⢠YouTube for B2B Tech Companies: Utilizing YouTube for B2B marketing, reaching decision-makers, and generating leads.
⢠YouTube Ads Automation: Using automated rules, custom alerts, and bid strategies to optimize campaigns and save time.
⢠Case Studies & Best Practices: Analyzing successful YouTube ad campaigns and learning best practices for tech companies.
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