Masterclass Certificate in Mixology & Consumer Behavior
-- ViewingNowThe Masterclass Certificate in Mixology & Consumer Behavior is a comprehensive course that combines the art of mixology with the science of consumer behavior. This unique program equips learners with essential skills for career advancement in the hospitality industry, where understanding consumer preferences and creating memorable drinking experiences are key.
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⢠Mixology Fundamentals
⢠History of Cocktails and Mixology
⢠Tools and Techniques in Mixology
⢠Alcohol Categories and Their Characteristics
⢠Mixology Lab: Creating Classic and Original Cocktails
⢠Spirit Tasting and Appreciation
⢠Consumer Behavior in the Bar and Restaurant Industry
⢠Understanding Customer Segments and Preferences
⢠Designing Cocktail Menus to Appeal to Target Markets
⢠The Psychology of Drinking: Factors Influencing Consumption Decisions
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