Global Certificate in Mobile Marketing & the Creator Economy
-- ViewingNowThe Global Certificate in Mobile Marketing & the Creator Economy is a comprehensive course designed to empower learners with essential skills in mobile marketing and the creator economy. This course comes at a time when businesses are increasingly leveraging mobile platforms for customer engagement, and the creator economy is booming, offering new career opportunities.
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⢠Mobile Marketing Fundamentals: Understanding the mobile marketing landscape, mobile user behavior, and the role of mobile in the customer journey.
⢠Mobile Advertising: Creating and optimizing mobile ads, including display, video, and app install ads, on various platforms such as Google, Facebook, and Twitter.
⢠Mobile Web Design: Designing mobile-friendly websites, including responsive design, mobile-first design, and optimizing for mobile search.
⢠App Store Optimization (ASO): Optimizing mobile apps for discovery and conversion in the app stores, including keyword research, title and description optimization, and visual assets.
⢠Mobile Analytics: Measuring and analyzing mobile marketing performance, including key metrics, attribution, and data-driven decision making.
⢠Location-Based Marketing: Leveraging location data to target and engage customers, including geofencing, beacons, and proximity marketing.
⢠Mobile Messaging: Creating and sending effective mobile messages, including SMS, MMS, and push notifications, to drive engagement and conversions.
⢠Creator Economy: Understanding the creator economy, including the rise of influencers, content creators, and social media personalities, and how to work with them to reach new audiences.
⢠Mobile Video: Creating and distributing mobile-friendly video content, including live streaming, vertical video, and IGTV, to reach and engage customers.
⢠Ethics and Compliance: Navigating ethical and legal considerations in mobile marketing, including data privacy, user consent, and advertising standards.
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