Executive Development Programme in High-Performance Customer Interviews
-- ViewingNowThe Executive Development Programme in High-Performance Customer Interviews is a certificate course designed to enhance professionals' skills in customer interviewing techniques. This program emphasizes the importance of effective customer interviews in understanding customer needs, improving products, and driving business growth.
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⢠High-Performance Customer Interview Techniques: Understanding the importance of effective communication and questioning skills in customer interviews. Exploring different techniques to extract valuable insights from customers. ⢠Preparing for Customer Interviews: Identifying the right customers to interview, creating an interview guide, and preparing open-ended questions to ask. ⢠Conducting Customer Interviews: Learning how to conduct customer interviews with confidence and professionalism. Understanding body language and active listening techniques. ⢠Analyzing Customer Interview Data: Techniques for analyzing customer interview data to identify trends, insights, and areas for improvement. ⢠Customer Interview Best Practices: Understanding the best practices for conducting customer interviews, including how to handle difficult customers, how to ask follow-up questions, and how to ensure the customer feels valued and respected. ⢠Customer Interview Pitfalls to Avoid: Identifying common pitfalls to avoid when conducting customer interviews, such as leading questions, assumptions, and bias. ⢠Creating Customer Personas from Interview Data: Techniques for creating customer personas based on interview data. Understanding how to use customer personas to inform product development and marketing strategies. ⢠Communicating Customer Insights to Stakeholders: Learning how to effectively communicate customer insights to stakeholders, including how to present data, how to tell a compelling story, and how to influence decision-making.
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