Executive Development Programme in MR Edge Leadership
-- ViewingNowThe Executive Development Programme in MR Edge Leadership certificate course is a specialized training program designed for current and aspiring leaders in the marketing research industry. This course emphasizes the importance of strategic thinking, decision-making, and innovation in today's fast-paced business environment.
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⢠Executive Presence: Developing the ability to inspire, motivate, and connect with others to drive business results. This unit will cover the key elements of executive presence, including communication skills, appearance, and behavior.
⢠Strategic Thinking: The ability to analyze market trends, understand customer needs, and develop long-term plans to achieve business goals. This unit will cover various strategic thinking tools and techniques, including SWOT analysis, PESTEL analysis, and scenario planning.
⢠Leadership Development: The process of developing the skills, knowledge, and behaviors required to lead and manage others effectively. This unit will cover various leadership styles, emotional intelligence, and team dynamics.
⢠Financial Acumen: Understanding the financial drivers of a business and the ability to use financial data to make informed decisions. This unit will cover financial statements, budgeting, and forecasting.
⢠Change Management: The ability to lead and manage organizational change effectively. This unit will cover various change management models, including Kotter's 8-step model and Prosci's ADKAR model.
⢠Innovation and Creativity: The ability to generate and implement new ideas to drive business growth. This unit will cover various innovation and creativity techniques, including brainstorming, mind mapping, and design thinking.
⢠Stakeholder Management: The ability to identify, engage, and manage stakeholders effectively. This unit will cover various stakeholder management models, including the stakeholder matrix and the power-interest grid.
⢠Personal Branding: The process of creating a unique and authentic image that differentiates you from others. This unit will cover various personal branding techniques, including social media presence, networking, and content creation.
⢠Time Management: The ability to prioritize tasks, manage time effectively, and achieve work-life balance. This unit will cover various time management tools and techniques, including the Eisenhower matrix and the Pomodoro technique.
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