Executive Development Programme in Sports Marketing Ethics and Crisis Communication

-- ViewingNow

The Executive Development Programme in Sports Marketing Ethics and Crisis Communication is a certificate course designed to empower professionals with the essential skills needed to excel in the dynamic world of sports marketing. This programme focuses on ethical decision-making, crisis communication strategies, and brand management in sports marketing, addressing the growing industry demand for leaders who can effectively navigate ethical dilemmas and communicate effectively during times of crisis.

4.0
Based on 4,081 reviews

3,168+

Students enrolled

GBP £ 140

GBP £ 202

Save 44% with our special offer

Start Now

이 과정에 대해

By enrolling in this course, learners will gain a comprehensive understanding of the ethical challenges faced in sports marketing, equipping them with the tools to make informed, responsible decisions. They will also develop critical crisis communication skills, enabling them to protect their brand's reputation and maintain stakeholder trust during turbulent times. As a result, this programme is an excellent opportunity for professionals seeking career advancement in sports marketing, providing them with a competitive edge in the job market.

100% 온라인

어디서든 학습

공유 가능한 인증서

LinkedIn 프로필에 추가

완료까지 2개월

주 2-3시간

언제든 시작

대기 기간 없음

과정 세부사항

• Sports Marketing Ethics: Understanding the ethical landscape of sports marketing, including issues related to sponsorship, ambush marketing, and athlete endorsements.
• Crisis Communication in Sports: An overview of crisis communication strategies specific to sports organizations, including issues management and reputation recovery.
• Ethical Decision Making in Sports Marketing: A deep dive into the decision-making process for ethical dilemmas in sports marketing, with case studies and practical exercises.
• Legal and Regulatory Compliance in Sports Marketing: An examination of the legal and regulatory landscape for sports marketing, including intellectual property, data privacy, and anti-doping regulations.
• Social Responsibility and Sustainability in Sports Marketing: An exploration of the role of sports marketing in promoting social responsibility and sustainability, including community engagement and environmental initiatives.
• Crisis Communication Planning: Developing a crisis communication plan for sports organizations, including strategies for proactive communication and media relations.
• Ethical Leadership in Sports: An analysis of ethical leadership traits and their impact on sports organizations, including the role of transparency, accountability, and fairness.
• Managing Athlete Reputation: A review of the unique challenges and opportunities in managing athlete reputation, including social media and public appearances.
• Stakeholder Communication in Sports Crises: A discussion of the importance of effective communication with key stakeholders during a sports crisis, including fans, sponsors, and the media.

경력 경로

In the ever-evolving landscape of sports marketing and communications, professionals skilled in ethics and crisis management are highly sought after. Let's explore the career paths and opportunities that await those who specialize in this area. 1. **Marketing Manager**: Sports marketing managers work on developing marketing campaigns, branding, and promotional strategies to increase revenue and audience engagement. They need strong leadership, strategic thinking, and communication skills. 2. **Social Media Specialist**: Focusing on online platforms, these professionals create and manage social media campaigns, engage with fans, and monitor brand reputation. This role requires an understanding of current trends and the ability to adapt to new technologies. 3. **Event Coordinator**: These individuals plan and execute various sports events, from local tournaments to international competitions. Key skills include project management, attention to detail, and crisis management. 4. **Public Relations Specialist**: PR specialists manage the public image of athletes, teams, and organizations. They develop relationships with media, craft press releases, and create communication strategies. 5. **Sports Agent**: Sports agents represent athletes in negotiations and contract discussions, ensuring their clients receive fair compensation and treatment. Negotiation and communication skills are vital in this role. 6. **Sponsorship Coordinator**: Coordinators secure and maintain sponsorships for teams and events. They build and maintain relationships with sponsors, ensuring their needs are met while enhancing brand visibility. Explore these career paths and hone your skills in sports marketing ethics and crisis communication, opening doors to exciting opportunities in the UK's bustling sports industry.

입학 요건

  • 주제에 대한 기본 이해
  • 영어 언어 능숙도
  • 컴퓨터 및 인터넷 접근
  • 기본 컴퓨터 기술
  • 과정 완료에 대한 헌신

사전 공식 자격이 필요하지 않습니다. 접근성을 위해 설계된 과정.

과정 상태

이 과정은 경력 개발을 위한 실용적인 지식과 기술을 제공합니다. 그것은:

  • 인정받은 기관에 의해 인증되지 않음
  • 권한이 있는 기관에 의해 규제되지 않음
  • 공식 자격에 보완적

과정을 성공적으로 완료하면 수료 인증서를 받게 됩니다.

왜 사람들이 경력을 위해 우리를 선택하는가

리뷰 로딩 중...

자주 묻는 질문

이 과정을 다른 과정과 구별하는 것은 무엇인가요?

▼

과정을 완료하는 데 얼마나 걸리나요?

▼

WhatSupportWillIReceive

▼

IsCertificateRecognized

▼

WhatCareerOpportunities

▼

언제 코스를 시작할 수 있나요?

▼

코스 형식과 학습 접근 방식은 무엇인가요?

▼

코스 수강료

가장 인기
뚠뼸 경로: GBP £140
1개월 내 완료
가속 학습 경로
  • 죟 3-4시간
  • 쥰기 인증서 배송
  • 개방형 등록 - 언제든지 시작
Start Now
표준 모드: GBP £90
2개월 내 완료
유연한 학습 속도
  • 죟 2-3시간
  • 정기 인증서 배송
  • 개방형 등록 - 언제든지 시작
Start Now
두 계획 모두에 포함된 내용:
  • 전체 코스 접근
  • 디지털 인증서
  • 코스 자료
올인클루시브 가격 • 숨겨진 수수료나 추가 비용 없음

과정 정보 받기

상세한 코스 정보를 보내드리겠습니다

회사로 지불

이 과정의 비용을 지불하기 위해 회사를 위한 청구서를 요청하세요.

청구서로 결제

경력 인증서 획득

샘플 인증서 배경
EXECUTIVE DEVELOPMENT PROGRAMME IN SPORTS MARKETING ETHICS AND CRISIS COMMUNICATION
에게 수여됨
학습자 이름
에서 프로그램을 완료한 사람
London School of International Business (LSIB)
수여일
05 May 2025
블록체인 ID: s-1-a-2-m-3-p-4-l-5-e
이 자격증을 LinkedIn 프로필, 이력서 또는 CV에 추가하세요. 소셜 미디어와 성과 평가에서 공유하세요.
SSB Logo

4.8
새 등록
→ 과정 보기