Executive Development Programme in LinkedIn Ads: Career Booster
-- ViewingNowThe Executive Development Programme in LinkedIn Ads: Career Booster is a comprehensive certificate course, designed to empower professionals with expert skills in LinkedIn Advertising. This program emphasizes the importance of LinkedIn as a powerful B2B marketing platform, with over 740 million users worldwide.
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⢠LinkedIn Ads Fundamentals: Understanding the basics of LinkedIn Ads, including how to set up a LinkedIn Ads account, different ad formats, and targeting options.
⢠Creating Effective LinkedIn Ads: Learning how to create compelling LinkedIn ads that convert, including ad copywriting, design best practices, and A/B testing.
⢠LinkedIn Audience Targeting: Exploring advanced targeting options on LinkedIn, such as audience expansion, matched audiences, and lookalike audiences.
⢠LinkedIn Ad Campaign Management: Mastering the art of campaign management, including how to create and manage LinkedIn ad campaigns, track performance, and optimize results.
⢠LinkedIn Lead Generation Strategies: Discovering lead generation strategies on LinkedIn, including how to use LinkedIn Lead Gen Forms, LinkedIn Insights, and LinkedIn Sales Navigator.
⢠LinkedIn Ads Reporting and Analytics: Understanding how to measure and analyze LinkedIn ad performance, including how to use LinkedIn Campaign Manager, LinkedIn Conversion Tracking, and third-party analytics tools.
⢠LinkedIn Ads Budgeting and Bidding: Learning how to set and manage LinkedIn ad budgets, including how to use LinkedIn's automated bidding strategies, manual bidding, and budget pacing.
⢠LinkedIn Ads Best Practices and Trends: Staying up-to-date with the latest LinkedIn ads best practices and trends, including new ad formats, targeting options, and industry benchmarks.
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