Executive Development Programme Ad Fraud Defense
-- ViewingNowThe Executive Development Programme Ad Fraud Defense certificate course is a comprehensive program designed to tackle the growing issue of ad fraud in the digital advertising industry. This course emphasizes the importance of understanding ad fraud and its impact on businesses, making it essential for professionals in marketing, finance, and technology sectors.
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⢠Understanding Ad Fraud: Introduction to ad fraud, its types, and impact on advertising campaigns.
⢠Ad Fraud Detection Techniques: Techniques used to detect ad fraud, including machine learning and statistical analysis.
⢠Ad Fraud Prevention Strategies: Strategies to prevent ad fraud, such as blacklisting, whitelisting, and traffic filtering.
⢠Ad Fraud Measurement: Methods for measuring ad fraud, including click-through rates, conversion rates, and cost per acquisition.
⢠Ad Fraud Tools and Software: Overview of ad fraud tools and software used to detect and prevent ad fraud.
⢠Ad Fraud Legal and Regulatory Considerations: Legal and regulatory considerations related to ad fraud, including data privacy and consumer protection.
⢠Ad Fraud Industry Initiatives: Overview of industry initiatives to combat ad fraud, such as the Trustworthy Accountability Group (TAG) and the Interactive Advertising Bureau (IAB).
⢠Ad Fraud Case Studies: Analysis of real-world ad fraud cases and their impact on advertising campaigns.
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