Executive Development Programme in Product Innovation
-- ViewingNowThe Executive Development Programme in Product Innovation is a certificate course designed to empower professionals with the skills necessary to drive successful product development and innovation in the workplace. This program is critical for individuals seeking to advance their careers in today's rapidly changing business landscape where innovation is key to staying competitive.
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⢠Product Innovation Strategy: Understanding the market, competition, and customer needs to develop a successful product innovation strategy.
⢠Idea Generation: Techniques and tools for generating innovative product ideas, including brainstorming, mind mapping, and design thinking.
⢠Idea Evaluation: Processes for evaluating and selecting the best product ideas, including risk assessment, feasibility analysis, and market testing.
⢠Product Development Processes: Methodologies and best practices for managing the product development process, including Agile, Scrum, and Lean Startup.
⢠Prototyping and Testing: Techniques for creating and testing product prototypes, including user testing, A/B testing, and usability testing.
⢠Intellectual Property Management: Understanding of patents, trademarks, copyrights, and trade secrets and how to protect and manage intellectual property in product innovation.
⢠Portfolio Management: Managing a portfolio of product innovation projects to maximize returns and minimize risk.
⢠Innovation Culture: Building a culture of innovation within an organization, including fostering creativity, encouraging risk-taking, and promoting cross-functional collaboration.
⢠Change Management: Managing change and transitioning new products to market, including training, communication, and implementation planning.
⢠Metrics and Measurement: Establishing metrics and measuring the success of product innovation initiatives, including return on investment, time to market, and customer satisfaction.
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